Chief Research Officer
Andrey Kurpatov
Neuroscience consulting from our specialists helps improve the customer experience. This applies to both digital and classical products of Sber and its ecosystem, as well as communications and business processes.
The research activities of the Laboratory focus on the study of human perception of information, as well as economic behavior of customers, and cover the fields of neurophysiology, social psychology, cognitive studies and behavioral economics. Our own technological solutions at the intersection of science and big data allow us to analyze a large array of customer data and create personalized offerings, taking into account generational differences and types of thinking.
It is a unique center for studying people, their perception of the world and behavior. By transforming into intelligent and technological products, our developments help businesses make the right decisions
Neuroscience and human behavior Lab
Improves the customer's user experience in the Bank's services
Emotional Glue Methodology
Increases customer interaction and personalizes communication
Digital Avatar Model
Based on research and deep expertise at the intersection of science and business, we develop effective solutions to improve customer and employee experience, develop products and communications, as well as internal processes in the Sberbank ecosystem. We help you find answers to the most non-trivial questions.
Business Consulting Center
It promotes business efficiency due to Big Data, Data Science and neuromarketing. In particular: identification of unique behavioral traits for customer experience, personalization of communication, enrichment of recommendation systems and scoring systems of the Bank. Moreover, we answer complex business questions where conventional methods do not work, and also explain certain nuances in the behavior of the audience.
Data center
Technology domains
Determines the assessment of current and potential senior managers
SberQ Platform
It handles research orders of business units to provide them with recommendations according to three basic types of human behavior (centrist, constructor, reflector), as well as conducts basic research using methods from the neuro- and cognitive sciences of psycho-physiological methods, neuroeconomics and behavioral economics. Studies are carried out using specialized equipment — EEG, eye tracker, GSR meter, transcranial stimulator, MRI, etc.
Research center
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General banking license of the Bank of Russia No. 1481 dated 11 August 2015.
117997, Russia, Moscow, 19 Vavilova St.
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